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Pasqually Pizza Time Theater Art Pasqually the Chef Cgi

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American pizza eating place concatenation

Chuck E. Cheese
Formerly
  • Chuck E. Cheese'southward Pizza Time Theatre (1977–1990)
  • Chuck E. Cheese's Pizza (1990–1994)
  • Chuck East. Cheese'south (1994–nowadays)
Type Subsidiary

Traded equally

 Nasdaq: CHKY (1981–1984)
Industry Family restaurant, fast nutrient
Predecessor ShowBiz Pizza Place
Founded May 17, 1977; 44 years agone  (1977-05-17)
San Jose, California, U.South.
Founder Nolan Bushnell
Headquarters

Irving, Texas

,

Usa

Number of locations

 612

Area served

 The Americas, The Heart East, Bharat

Key people

 Gene Landrum ((first) president and COO)
Products Pizza
chicken wings as nutrient
"Cheesy Staff of life"
Brands Pasqually's Pizza & Wings[i]
Services Arcade games
kiddie rides
altogether parties
Owner Apollo Global Direction (2014–2020)
Monarch Alternative Upper-case letter (2020–present)
Parent
  • Atari, Inc. (1977–1980)
  • Pizza Time Theatre, Inc. (1980–1984)
  • ShowBiz Pizza Time, Inc. (1984–1998)
  • CEC Amusement, Inc. (1998–2020)
  • CEC Amusement Holdings, LLC. (2020–present)
Website www.chuckecheese.com

Chuck E. Cheese is an American family unit entertainment center and restaurant pizza chain founded in 1977 by Atari co-founder Nolan Bushnell. Headquartered in Irving, Texas, each location features arcade games, amusement rides, and character stage shows in add-on to serving pizza and other food items; sometime mainstays included ball pits, crawl tubes, and animatronic shows. The concatenation'south name is taken from its primary character and mascot, Chuck E. Cheese. The starting time location opened as Chuck E. Cheese'southward Pizza Fourth dimension Theatre in San Jose, California. It was the first family unit restaurant to integrate food with arcade games and animated entertainment.

After filing for defalcation in 1984, the chain was acquired in 1985 by Brock Hotel Corporation, parent company of competitor ShowBiz Pizza Place. The merger formed a new parent visitor, ShowBiz Pizza Time, Inc., which began unifying the ii brands in 1990, renaming every location Chuck E. Cheese's Pizza. It was later shortened to Chuck E. Cheese's in 1994, and Chuck E. Cheese in 2019. Parent company ShowBiz Pizza Time also became CEC Amusement in 1998.

As of June 2020,[update] CEC Entertainment owned 611 Chuck E. Cheese venues in 47 U.Southward. states, 4 Canadian provinces, and Puerto Rico. The COVID-19 pandemic put pregnant financial strain on the company, and CEC Entertainment filed a voluntary bankruptcy petition under Chapter eleven in the Southern Commune of Texas on June 25, 2020. The annunciation was coordinated with 47 states and 16 countries including the United States, Canada, Mexico, Republic of chile, Saudi Arabia, United Arab Emirates and Bharat.

History [edit]

2 children in the Ticket Blaster, where children having birthday parties tin can collect as many tickets as they can before the time expires.

A girl playing in the now-removed SkyTubes play surface area.

Chuck E. Cheese's Pizza Time Theatre was founded past Atari founder Nolan Bushnell, who sought to aggrandize video-game arcades beyond adult locations like pool halls to family friendly venues.[2] [3] His feel in the amusement park industry, and his fondness for Disneyland's Country Bear Jamboree, influenced his concept for Pizza Fourth dimension Theatre.[4] [v] He has said, "Information technology was my pet project ... I chose pizza considering of the wait time and the build schedule—very few components, and not too many ways to screw it upwardly."[half-dozen] When his first animatronic show was existence assembled, Bushnell learned the costume he had bought for his master grapheme, a coyote, was actually a rat, prompting him to propose changing the proper name from "Coyote Pizza" to "Rick Rat's Pizza". His marketing team believed this name would not be appealing to customers and proposed "Chuck Eastward. Cheese" instead. The company adopted the rat equally their mascot.[7]

The first Chuck East. Cheese's Pizza Fourth dimension Theater opened in San Jose, California, in 1977.[ii] [viii] In 1978, when Atari'due south and so-corporate parent Warner Communications refused to open additional locations, Bushnell purchased the rights to the concept and characters from Warner for $500,000.[9] Factor Landrum then resigned from Atari and was fabricated the restaurants' president and chief operating officeholder.[10] [11] By belatedly 1979, there were vii PTT locations, all in California.[12] Its animatronics were produced fully in-house by PTT employees.

ShowBiz Pizza Identify [edit]

To expand beyond California and the w coast, Bushnell began to franchise, resulting in a co-development agreement between himself and Robert Brock of Topeka Inn Management in June 1979.[13] The understanding handed Brock sectional franchising rights for opening Pizza Fourth dimension Theatres in sixteen states across the Southern and Midwestern United States,[ix] while also forming a visitor subdivision, "Pizza Bear witness Biz", to develop the Pizza Time Theatres.[9]

Belatedly in 1979, Brock became aware of Aaron Fechter of Creative Engineering, Inc. and his piece of work in animatronics. In November 1979, he scouted Fechter's business and ended that Artistic Applied science's animatronics would exist too strong a competition for Bushnell's work. Brock therefore requested that Bushnell release him from their co-development understanding, wishing to develop with Fechter instead.[9] In December 1979, Brock and Fechter formed ShowBiz Pizza Place Inc., and Brock gave notice to sever his development relationship with Bushnell.[9] [14] ShowBiz Pizza Place was conceptually identical to Pizza Time Theatre in all aspects except for animation, which would be provided past Creative Engineering.[9] ShowBiz Pizza Place opened its get-go location on March 3, 1980, in Kansas City, Missouri.[8]

Upon the opening of ShowBiz Pizza Place, Bushnell sued Brock and Topeka Inn Direction over breach of contract.[9] Brock immediately issued a counter-adjust confronting Bushnell, citing misrepresentation.[9] The court instance began in March 1980, eventually settling out of courtroom with Showbiz like-minded to pay Pizza Fourth dimension Theatre a portion of its profits over the following decade.[9] During this menstruum, Topeka Inn Management also inverse its name to Brock Hotel Corporation and moved its headquarters to Irving, Texas.[ix] Both restaurants experienced increased success as the video game industry became more than robust,[9] and, to maintain contest, both franchises continually modified and diversified their animatronic shows.

Mergers and restructuring [edit]

An older Chuck E. Cheese location under the now defunct title of Chuck Eastward Cheese'southward Pizza

In 1981, Pizza Time Theatre went public; however, the evolving video game manufacture and the video game crash of 1983 resulted in pregnant losses for Pizza Time Theatre, which lost $15 million in 1983. By early 1984, Bushnell's debts were insurmountable, resulting in the filing of Chapter xi bankruptcy for Pizza Fourth dimension Theatre Inc. on March 28, 1984.[8] [xv] Brock then bought the floundering visitor, finalizing the purchase in May 1985 and merging the two eating place companies into Showbiz Pizza Time Inc.[8] [sixteen]

After the merge, both restaurant chains continued operating under their respective titles, while major financial restructuring had begun.[8] During this menses, Creative Engineering began to sever ties with ShowBiz Pizza Time (officially splitting in September 1990), resulting in the unification of the two brands. Past 1992, all restaurants assumed the proper noun of Chuck E. Cheese's Pizza.[17] [18] The name was then shortened to Chuck E. Cheese's by March 1994 after a redesigned concept.[8] [19] In 1998, Showbiz Pizza Fourth dimension renamed itself CEC Amusement, Inc. to reverberate the remaining chain brand.[20] [eight] CEC Entertainment has since acquired additional family restaurant backdrop, including 13 locations of the now-defunct Discovery Zone in 1999,[21] and all locations of Peter Piper Pizza in October 2014. Peter Piper Pizza still operates under that name.[22]

International expansion [edit]

In the early 1980s, the eatery franchise debuted in Commonwealth of australia under the proper name Charlie Cheese's Pizza Playhouse. The proper noun change had to do with the mutual meaning of the discussion "chuck", which in Commonwealth of australia is a reference to the phrase "to throw upward".[23] Consecutively, Pizza Time Theatre, Inc. also opened at to the lowest degree 1 eatery in Hong Kong and Singapore, which both closed shortly thereafter as a result of the initial company's 1984 bankruptcy.[23]

Chuck E. Cheese's Mallplaza in Trujillo, Peru

As of June 2020, Chuck E. Cheese operates 612 corporate and franchise stores, besides equally 122 Peter Piper Pizza restaurants. They are located in 47 states beyond the U.s. and in sixteen countries and territories around the globe.[24] [25]

Buyout and modern redesign [edit]

Past 2012, CEC was struggling with decreasing acquirement.[26] They ran a rebranding campaign, changing the rat mascot into a rock star guitar-playing mouse.[27] In-shop restaurant sales continued to decline through 2013 merely merchandising and box part acquirement increased.[28]

In February 2014, Apollo Global Management acquired CEC Entertainment, Inc. for $54 per share, or about $950 one thousand thousand.[29] [xxx] In October 2014, under Apollo Global Direction, CEC Amusement announced that they would purchase their Phoenix-based competitor, Peter Piper Pizza from ACON Investments.[31]

In August 2017, the company began to pilot a new blueprint concept at seven remodeled locations (three in Kansas City, three in San Antonio, one in Selma, Texas), branded as Chuck East. Cheese Pizzeria & Games. These locations characteristic more upscale decor with a "muted" interior color scheme, an open kitchen, the "Play Pass" bill of fare system to replace arcade tokens, and the animatronic stage show replaced by a dance floor area. These changes, forth with expansions to food offerings, were intended to assist the chain exist more than highly-seasoned to adults and encourage family dining as opposed to primarily hosting parties.[32] [33]

In 2019, the corporation announced information technology would go public on the New York Stock Exchange through a shell visitor, Leo Holdings Corporation, in which Apollo will even so own 51% of.[34] Bloomberg likewise reported that later on going public, Chuck E. Cheese would no longer have animatronic animals equally part of the entertainment.[35] The proposed merger between CEC Entertainment and Leo Holdings Corporation was terminated on July 29, 2019.[36]

Financial problem [edit]

The COVID-xix pandemic has been financially damaging to the parent company, and with an estimated $1–2 billion in debt, the possibility exists of all CEC backdrop being forced to close if defalcation refinancing fails.[37] CEC Entertainment solicited $200 meg in loans to finance a restructuring under bankruptcy protection.[38] They also filed a voluntary petition under Affiliate xi of the Defalcation Lawmaking in the United States Defalcation Courtroom for the Southern District of Texas on June 25, 2020.[39]

Entertainment [edit]

Video arcade [edit]

A 2001 Chuck Due east. Cheese token.

Since the company's inception, one of the primary draws for the concern has been its video arcade offer inside restaurants.[2] [20] Within the arcade, customers tin play coin-operated video games or redemption games, the latter of which involves games of skill that reward players in the form of tickets based on score. Tickets can be redeemed afterwards for merchandise, such every bit candy and toys.[40]

The coin-op games originally accepted brass tokens issued by the company, stamped with diverse logos and branding that evolved over fourth dimension. The company experimented with a carte admission method as a replacement for tokens, which allowed customers to load credits onto a card that could and so exist swiped for access at arcade games and refilled later. It was tested under different names including "Chuck E.'southward Super Disbelieve Carte du jour" and "Chuck E. Token Carte".[41] [42]

Characters and animatronics [edit]

Chuck E. Cheese "Studio C Beta" animatronic, 2017

Munch'southward Make Believe Band, 2009

Another main draw for the centers since their beginning through to the mid-2010s has been its animatronic shows.[43] There have historically been several different styles of animatronic shows in use within the company, details of which would vary depending on when the location opened, whether information technology was renovated, available room for animatronic stages, and other factors.[44] Over the years, these animatronics take ofttimes been supplemented by (and in recent years been completely replaced by) costumed characters.

When the starting time location opened in 1977, the animatronic characters were featured as busts in framed portraits hanging on the walls of the main dining expanse. The original bear witness featured Crusty The Cat (the get-go character to face retirement as he was soon replaced with Mr. Munch in 1978), Pasqually the singing chef, Jasper T. Jowls, the Warblettes, and the main focus of the testify, Chuck E. Cheese.[45] Past 1979, many restaurants had likewise added "Cabaret" shows in separate rooms of each restaurant.[2] One of the early Cabaret characters was Dolli Dimples, a hippopotamus who played the piano and sang in the blues/jazz style of performer Pearl Bailey.[46] [47] The in-house control system consisted of a 6502-based controller in a carte cage with various driver boards was called "Cyberamics".[48] [49]

While Fechter separately produced the Rock-afire Explosion animatronics for ShowBiz Pizza through the early 1980s, Bushnell and Pizza Time Theatre continued work on characters for their portrait format and newer balcony functioning stage shows under the umbrella of the Pizza Time Players.[50] Development on Cabaret concepts slowed greatly after Pizza Time Theatre Inc.'s defalcation in 1984 and its purchase by ShowBiz a twelvemonth later. From 1985 to 1990, the merged company kept their brands (and their respective animatronics) mostly divide.

After Fechter refused to sign over the rights to the Stone-afire Explosion to Showbiz Pizza Time, Inc., "Concept Unification" was undertaken beginning in September 1990 and continuing through 1992, to eliminate Fechter's characters from ShowBiz locations.[51] The animatronics used for ShowBiz's Rock-afire Explosion ring were redressed as "Munch's Make Believe Band", with new costumes.[52] In the mid-1990s, the grapheme Chuck E. Cheese began to encounter pregnant design changes. His vest (or accommodate) and derby hat were changed for a baseball cap, casual shirt, and optional sneakers in an attempt to appeal to a younger audience.

Beginning in 1998, the animatronics bear witness installed into new stores, referred to as "Studio C", consisted of a single blithe Chuck E. Cheese grapheme created by Garner Holt aslope big television monitors, lighting effects, and interactive elements.[53] The other characters appear as puppets on the Tv screens. The control organization dubbed "Cyberstar" was re-designed from the ground up and produced by Dave Philipsen. The concluding animatronic stage mass-produced for Chuck Eastward. Cheese, "Circles of Low-cal", premiered in early 2012.

Emptying of animatronics [edit]

In July 2012, the long-standing rat mascot was rebranded, changing to a slimmer rock star mouse who plays electric guitar. Phonation thespian Duncan Brannan, who for 19 years had characterized Chuck E. Cheese equally a wise-cracking rat from New Jersey, was replaced with Jaret Reddick, the frontman and guitarist for the pop punk ring Bowling for Soup.[27] [54]

By 2015, the "Chuck East. Live Stage" likewise known as "Stage V2", which featured no animatronics at all, a modernized dance flooring, and performances only with costumed characters, had been created. In 2017, the chain announced that animatronic shows would exist removed entirely in favor of this design in seven airplane pilot locations.[55] Later the pilot locations showed promise, retirement of animatronics at Chuck E. Cheese locations accelerated and continued through 2019, past which time lxxx of its stores were expected to be retrofitted to the new design.[56] [57]

Nutrient [edit]

Pizza is the master focus of the restaurant portion of the business, simply the menu features other items besides including cold-cut sandwiches, chicken wings, salad bar access, and desserts.[58] In improver, some Chuck E. Cheese locations offer alcoholic beverages.[59]

In March 2020, during the COVID-19 pandemic, the restaurant began selling pizza, wings, desserts and more through nutrient delivery services under the virtual brand Pasqually'south Pizza & Wings. The Pasqually proper noun comes from Pasqually P. Pieplate, who is a member of Munch's Brand Believe Ring, the Chuck Due east Cheese animatronic band. While food sold under this brand comes from the same brick-and-mortar kitchens as Chuck E. Cheese, the visitor claims to use different ingredients and recipes that cater to a more mature audience. Practically all of the Chuck E. Cheese stores in the United States are selling and delivering food under this virtual brand.[one] [sixty]

References [edit]

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External links [edit]

  • Official website

mosleyalle1977.blogspot.com

Source: https://en.wikipedia.org/wiki/Chuck_E._Cheese

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